Our team is the key to our success. 

Nationally-renowned student success expert Joshua Smith, Ph.D., has intimate insider knowledge of higher education systems, positioning our company to fill the gaps our competitors overlook. 


  • Authored 15 articles on advising, student success, and retention in peer-reviewed journal

  • Elected president of NACADA, the Global Community for Academic Advising, in 2012

  • Raised $3.5 million in external grant funding to employ 50 people for 50+ research projects

Chief Executive Officer Mustafa Wahid built his insight as a first-generation student into the platform, alongside Joshua Smith’s student success research.

  • Mentored by Joshua Smith during undergraduate years at Loyola University Maryland

  • Awarded first simultaneous Entrepreneurship Fellowship and M.B.A. candidacy at University of Baltimore and Towson University

  • Guest-lectured at Loyola University Maryland, Towson University, Morgan State University, and Baltimore City Community College